Comparing Advertisements by Garnier and Neutrogena Essay

We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted. Advertisements are used to make the audience believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The†¦show more content†¦There is a good use of wordplay in the phrase look theres nothing to see it is asking you to look at the face of the girl to see if there are any flaws only when you do look you will find she has flawless skin and so could you. There is also a slight use of alliteration, deep down this emphasises how deep the facial wash cleanses. The use of the word cleanses instead of cleans is effective because it is thought cleans is more colloquial. The text at the bottom of the page is very cleverly set out as it makes the most important words for example Cleanse, Rinse, Discover which would let your imagination decide the meaning, if you did not want to read the meaning stated in the advertisement . At the bottom of the page is the full name Laboratoires Garnier with the words formulated and controlled byà ¢Ã¢â€š ¬Ã‚ ¦ as the slogan. With Laboratoires meaning laboratory it put the idea of science across which is never really questioned and so gives the audience the assurance of quality and results when using the product. In a sense the name also helps sell the product but in a different way because where as something from Este lauder would be sold because its brand name is well known, Laboratoires Garnier would be sold because it is a beneficialShow MoreRelatedFair Lovely - Analysis Based on Principles of Marketting7156 Words   |  29 Pagesproduct, it obviously enjoyed 100% market share till such time the competition e ntered. The product seemed to have lost the market share over the years and at a given point in time went down to nearly 50%. Subsequent players like Pamp;G, Nivea, Neutrogena, Garnier also entered the segment and that’s when a ‘Premium Skin Lightening’ segment came into being. With a split in the segment Famp;L started enjoying a bigger share in this segment (which is considered non premium). HUL annual report for yearRead MoreFair and Lovely10103 Words   |  41 PagesFairness leading to Beauty leading to Good husband to Fairness leading to Self-confidence leading to Good career. Category Equivalent Pricing Mass premium Men’s Fairness Creams Competitors Fairever, Fairglow, Emami, Nivea, Vicco, Himalaya Garnier, Revlon Fair and Handsome, Fair and Lovely Menz Active Exhibit II 6|Page III. Market Market Size Fair and Lovely has been a leader in market from 1975 till 1998. In 1999, it faced severe competition from CavinKare which launched FaireverRead MoreMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 Pages7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health amp; Beauty Stores (Watsons, Guardian Pharmacy amp; SASA) 16 8.2 Modern’ or Online Advertising 16 Read MoreMarketing Communication Creative Brief and Imc Plan7937 Words   |  32 PagesCosts 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health amp; Beauty Stores (Watsons, Guardian Pharmacy amp; SASA) 16 8.2 Modern’ or Online Advertising 16 viiRead MoreCompetitive Analysis of Face Wash and Fairness Products Company‘S Name: Ratan Ayurvedic Sansthan9850 Words   |  40 Pagesorganized retailing as a sector which is booming and growing towards tapping the men’s segment, the Indian Fairness cream market will grow further in coming years. In recent many International brands have also entered in this segment like: Olay, Neutrogena and also new packaging methods have been adopted. 1.3 SWOT Analysis of the Industry Strengths: * Low operational costs. * Presence of well established distribution networks both in rural and urban areas. * There are a number of well-known

Postpartum Depression And The Postpartum Period - 2037 Words

Introduction Postpartum depression is one of the most common complications of childbearing with an estimated prevalence of 19.2% in the first three months after delivery (1). Depressive episodes (major and mild) may be experienced by approximately half of women during the first postpartum year (1). Characterized by depressed mood, loss of pleasure or interest in daily activities, feelings of worthlessness and guilt, irritability, sleep and eating disturbances (2), its etiology is multi-faceted and complex (3;4). Postpartum depression can have serious consequences for the health of both mother and child. Indeed, a recent study of 10, 000 postpartum women found 19.3% of women with postpartum depression had considered hurting themselves (5). In the United Kingdom suicide is the leading cause of maternal death in the postpartum period (6). Even in less severe cases, postpartum depression may compromise caregiving practices (e.g., are less likely to use car seats, breastfeed, or ensure that their child receives up to date vaccinations); (7;8) and maternal-infant bonding (e.g., are less responsive to their infants, engage in less face-to-face interactive play and participate in fewer enrichment activities); (7;9;10). These factors may be partly responsible for delayed cognitive, intellectual, social, and emotional development of the child (11-15). Given the negative consequences of postpartum depression, prevention and treatment is imperative. Standard treatments forShow MoreRelatedPostpartum Depression During The Postpartum Period1500 Words   |  6 PagesThe postpartum period is about going through change and transition from a woman to a new mother. This is a time where mothers restore muscle tone and connective tissue in the body after the birth of the baby. Although there is a dramatic change during the postpartum period, women’s body is nonetheless not fully stored to pre-pregnant physiology until about 6 months post-delivery (Osailan, 6). At this time, women need to receive special health and social support to prevent problems such as postpartumRead MoreThe Effects Of Depression On Pregnancy And The Postpartum Period758 Words   |  4 PagesDepression is more common in women than in men across all age groups and cultural backgrounds with a female to male ratio of 1.68 (Kessler et al. 1993). Women are at their greatest risk of suffering from depression during the childbearing years. Currently, up to 20% of th e pregnant women population are prescribed an antidepressant during pregnancy (Pawluski JL), and others may become pregnant while on one. According to Mourilhe and Stokes (1998), only one in 20 depressed patients are diagnosed andRead MoreNegative Impact Of Postpartum Depression1413 Words   |  6 PagesNegative Impact of Postpartum Depression on Child Abuse Introduction: This psychological and behavioral study will analyze the impact of postpartum depression on women and the problem of child abuse related to this condition. Case studies find the circumstances of postpartum depression in women is directly related to the issue of previous child abuse and PTSD that have a negative impact on the newborn child. These factors define a significant correlation with postpartum depression in 1 out 9 womenRead MorePostpartum Depression : Symptoms And Treatment1700 Words   |  7 PagesWhen Postpartum Depression Leads to Psychosis According to authors Susan Dowd Stone and Alexis E. Menken postpartum depression can start during pregnancy which is called perinatal disorder (2008). During pregnancy, women can suffer through mood disorders which are a leading cause of postpartum depression. Women who are screened and diagnosed for depression are most likely to have postpartum depression. Doctors know to keep a close watch on these women who are found positive for depression. AfterRead MorePostpartum Depression : Symptoms And Symptoms Essay1700 Words   |  7 Pageswell as many other countries and cultures, postpartum depression is prevalent, but many times overlooked or not diagnosed. Postpartum depression is a â€Å"mood disorder that occurs with alarming frequency with documented prevalence of 10% to 15% during the first 3 months after delivery† (Horowitz, et. al, 2013, p. 287). Throughout hospitals, nurses are being educated about postpartum depression, which allows them to educate patients on what postpartum depression is and how to recognize the signs. If unrecognizedRead MoreDepression And Postpartum Depression1720 Words   |  7 Pagesare all symptoms of postpartum depression. Postpartum depression is a severe mental disorder that some time will occur after giving birth or after being pregnant. According to research postpartum depression usually will occur within a year after giving birth. According to the Centers for Disease Control, 11 to 20% of women who give birth each year have postpartum depression symptoms. ). Although researchers have not been able to determine one main cause of postpartum depression, they have been ableRead MorePostpartum Depression And The Depression1430 Words   |  6 PagesThe postpartum time period is depicted as a joyful time for mothers, but in some cases it can be a time of calamity (Jevitt, Groer, Crist, Gonzalez, Wagner, 2012). Postpartum Depression (PPD) in women after childbirth is a common occurrence. It happens in all races, e thnicities, and socioeconomic statuses. PPD is a severe depression that affects mothers after childbirth. It involves serious depression, sadness, and loneliness. Cheryl Tatano Beck is a nursing theorist who is known for her workRead MorePostpartum Depression : A Severe Psychotic Syndrome1284 Words   |  6 Pagesâ€Å"Postpartum psychosis is a severe psychotic syndrome that is estimated to occur after 1.1 to 4 of every 1000 deliveries. More than half of the affected women meet diagnostic criteria for major depression† (Weissman and Olfson 800). Postpartum depression is a more common and less threatening mental illness than postpartum psychosis, however, Margery Kempe displays the more fatal symptoms. Several readers believe that Margery Kempe was a woman who devoted her life to God, however, after her first childRead MorePostpartum Depression : Symptoms And Treatments Essay1101 Words   |  5 PagesDepression Postpartum in United States According to Merriam Webster Dictionary, depression is â€Å"a psychoneurotic or psychotic disorder marked especially by sadness, inactivity, difficulty in thinking and concentration, a significant increase or decrease in appetite and time spent sleeping, feelings of dejection and hopelessness, and sometimes suicidal tendencies.† According to the definition of the fourth version of the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV), postpartum depressionRead Moreâ€Å"Postpartum Depression Affects 10% To 20% Of Women After1612 Words   |  7 Pages â€Å"Postpartum depression affects 10% to 20% of women after delivery, regardless of maternal age, race, parity, socioeconomic status, or level of education†.( Consise) Postpartum depression is a major depression episode that occurs after childbirth affecting not only the mother but also the child and family members. After the delivery of the placenta extending for about six weeks this is considered as as the postpartum period. This a critical period for the mother and new born physiological and

English Literature Seminar free essay sample

This year, I’m taking a wonderful English literature seminar. The teacher is brilliant, the works are classic, and the 18 students are close, many of us friends since elementary school. Two girls – good friends of mine – led the seminar on Sonny’s Blues by James Baldwin. It tells the story of two opposite brothers – Sonny, a wild, talented musician and heroin addict, and the unnamed narrator, a pensive math teacher who lives a life of monotony. While the narrator seeks assimilation into the white culture, Sonny rejects white society and instead embraces his blues music. Yet each fears an aspect of their lifestyle: after being put in jail for heroin possession, Sonny writes that he ended up incarcerated because he was â€Å"afraid of something†¦and you know I have never been very strong in the head.† He is afraid of hurting others, of letting down his family. But the narrator, in his own way, is afraid as well. We will write a custom essay sample on English Literature Seminar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He has control over so many aspects of his monotonous life that the unpredictable lifestyle of his brother scares him. At the end of the seminar, the leaders – an avid poet and lover of literature with wild, beautiful hair and exotic features, and a neat and driven student for whom reason and logic dictate every move – led an activity. They passed out slips of paper the size of a human palm; on it, we were to write our biggest fear – the one element of life that hinders us every day. The assignment was intentionally anonymous. When we were done, we folded our papers and dropped them into a gray knit hat. Next, the girls had the students draw a slip – not their own – read it aloud, and tell the class why this might be worthy of fear. It started slow. Juliette – organized, friendly, and athletic – read the first: getting hurt. â€Å"Maybe,† she began, â€Å"they are afraid of being hurt in a relationship.† â€Å"Do you th ink they’ve been hurt before?† our teacher asked. â€Å"Yes,† said Juliette. â€Å"It’s more rational to be afraid of things that have happened to you.† We continued drawing. I am afraid that the smooth machinery of my life will come to a rusty, halting stop. Such a distinctly worded fear should have made everyone in the room turn to one individual, but instead, eyes read eyes to see if someone would fess up in their body language. Success. A 9-5 job. The activity called for the drawing of three fears, but we did nearly a dozen before the bell rang. Just before it did, however, I raised my hand. â€Å"Can we keep the fears?† I asked. â€Å"Not our own, but someone else’s?† Others chimed in agreement. Sarah – outgoing and sensitive – suggested that we leave the secrets on the table in the front. As we filed out, we’d each take someone else’s fear. As I packed away my binder and pens, I heard my fri end Carrie – sweet, gullible and a procrastinator – behind me. â€Å"Anna,† she said to me, â€Å"I’ll protect you.† I saw her clutching a slip – my fear: I am afraid of getting too close to people, because then there’s more at stake and more to lose. It was a deviation from my usual optimism, so it took me a moment to figure out how Carrie had known it was mine. Once I did, though, it was obvious: my handwriting. How ironic that something on the surface – the way I looped my l’s and dotted my i’s – was what exposed something I had hidden for so long. For an instant, I was mad at Carrie for making me feel so vulnerable. I had planned to take a classmate’s fear without guessing whose it was, and had assumed the same courtesy would be given to me. But the anger subsided, and I felt just what Carrie had promised – protected. I was one of the last students out of the room, and only a handful of f ears were still on the table. I took one without looking and hurried to my next class. It was not until much later that I even unfolded my slip. Once I did, though, I put it into my wallet. In the same way that we all have different fears, we all protected our classmates differently. I’m sure Carrie did not keep my fear with her as long as I did, at least not in the literal sense that I did. We had made ourselves so vulnerable by putting our fears onto paper and then exchanging them, and perhaps that was the one thing we were supposed to fear the most. Truthfully, though, that was the most comforting part. It was a silent, undeclared plea for protection. And it was answered. I know that, in the same way that we all have the same fears, everyone sheltered theirs – both the one they had written and the one they had taken. To this day, I carry in my wallet a slip of paper, not bigger than my palm, with a single word on it. Some of the secrets were long, some were short. But there was an undeniable overlap, because, in the end, we all fear the same things. And that’s what makes it so easy to protect each other, even when we are ripping off our armor and exposing our weak spots. In the end, we all protect each other because we all need protection. Our empathy for each other is the strongest component of the human race, and always will be. Whenever I doubt this, I peel the slip of paper from beside my driver’s license, unfold it, and remind myself to protect. We are, in the end, afraid of only one thing. As my anonymous classmate wrote, so eloquently and so simply: failure.